15 Effective Marketing Ideas to increase traffic to your barber shop. In this post, we will be sharing valuable tips that will help you increase traffic to your barber shop and ultimately boost your annual revenue.
Table Of Contents:
- Competence Matters.
- Establishing Your Identity.
- Using Quality Products.
- Investing In Equipment.
- Provide Online + Booking Services.
- Better Customer Experience.
- Staying In-touch With Clients.
- Social Media Presence.
- Create A Video Marketing Strategy.
- Apply SEO On Websites & Blogs.
- Create A Brand Name.
- Develop A Professional Logo.
- Modernize Your Barbershop.
- Give Out Deals/Promotions.
- Enter Barber Competitions.
1. Your Competence Matters.
“Actions speak louder than words” – Anonymous
No marketing strategy can be as effective as the quality of your work. Improve the quality of your work by hiring the most competent barbers in the market. At the end of the day what satisfies a customer the most is “a good haircut & Experience.”
Once a customer is satisfied with your work they wont be going anywhere else. More importantly, the first time a customer will visit your shop will be the making/breaking point of your clientele. Give your first-time customers your best shot, because;“The first impression, is your last impression.”
“Finding a good barber is like finding a good lawyer – you gotta go to the same guy,”
https://youtu.be/03V5D2hS-h82. Establish Your Identity.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Bezos
Before you can even start marketing your brand you will have to establish it. You will have to discover what is it that distinguishes you from the thousands of other barbers out there. There must be something unique about your barbershop services. You need to be providing the services that other barbershops are not. Introduce unique hairstyles and trademarks that become your identity in the market.
Keep up the high-quality standards and ensure the best customer satisfaction to give your brand a head start. This will establish unique entities and make you stand out from others, ultimately increasing traffic to your barbershop.
3. Use Only High-Quality Products.
“The bitterness of poor quality remains long after, lower pricing is forgotten.” – Anonymous
The quality of the products you use in your shop does not go unnoticed by the customers. The gels, pomade, creams and other products that you use in the shop leave a lasting impression on your customers. Remember, if you are trying to save a few bucks by purchasing low-quality products, you will pay for it in the long run.
Try only using reputed and high-quality hair products. It’s the attention to detail and the knowledge of the industry that you can provide that matters the most to your customers.
4. Use The Best Equipment.
“The mechanic that would perfect his work must first sharpen his tools”-Confucius
A barber’s equipment plays a very important role in the quality of his/her work. If you are using equipment that is old, decrepit and constantly interrupts you from doing your best work. Then don’t expect customers to come back to your shop.
Here are a few tips about a barber’s equipment that will ensure maximum returning clientele:
- Keep your equipment clean and make sure there is no leftover hair on the equipment from the previous cut.
- Never use non-sterilized equipment. Always keep your metallic tools in a rust-free condition.
- Keep your cordless clipper’s battery charged. Keep sufficient spare equipment to avoid inconvenience to the customers.
- Regularly oil clipper blades for a smooth and comforting experience.
It is recommended to use high-quality tools to ensure the best results and maximum returning customers.
The Top Recommended Brands Are: “Andis, Wahl or BaByliss” If your looking to buy equipment I’ve created a barber supply shop full of top brand equipment that will benefit your barbering career.”
5. Provide Online + Advance Booking.
“A plan is “what”, a schedule is “when.” It takes both a plan and a schedule to get things done” – Peter Turla
adding online booking services is in high demand, being able to manage your appointments on the fly using apps and your scheduled booking system on your website is crucial!
being able to time-manage the “dates” and “time slots” of your clients appointments.
The customers will love to book a seat for themselves long before the actual day to save time. No waiting time is a clients dream, and by doing this you’re providing them with exactly what they want. You can even charge a very nominal fee for this service and your customers will appreciate you all the more for it!
Remember that people will be more than happy with this exclusive service and will prefer your barber shop out of all the others in your area!
6. Customer’s Experience.
“Treat the customer like you would want to be treated. Period!” – Brad Schweig
No marketing strategy can be better than great customer care. Provide your customers with what they want. You must give a personalized experience to your customer when he visits your shop.
Interact with your customers, keep a note of their likes/dislikes and their preferences during a haircut or other treatment. Once they have contacted you for an appointment, try to make the most for them so they will feel at home when at your shop. Nothing can beat this marketing strategy, as you have won over the heart of your customer, and they can’t ask for more.
Pro Tip: When adding the name of your new client to your smart phone try adding additional information about your client such as – Their job title, hobbies, or the type of hairstyle they just received. These small moments can make a world of difference when your client sees how much you’ve paid attention to them during their last visit.
7. Stay In Touch With Your Customers.
“The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah
Your satisfied customers are your best advocates. Do not wait for your customer’s visit to communicate with them. Stay in touch with your customers. It is best to take short notes of each client about their likes and dislikes, Hobbies and jobs.
Keep a database of your client that visits frequency. This way you can communicate with them and keep in touch in case they are late for their intended visit. Wish them happy birthday! Give them a pleasant message when their visit is nearing. This will make your clientele feel special and create a bond that will have a magical effect on your business.
Your customers will become your marketing agents.
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8. Social Media Presence.
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper
keeping in touch with your clientele cannot be truly accomplished without the effective use of social media. It is extremely important to maintain your social media presence on all prominent social media platforms like Facebook, Instagram, Twitter, YouTube, etc.
Social media is the best way to mass-communicate with your clientele. Reach out to them, communicate with them, make them feel special. Give out special deals depending on the seasons and festivities in your area. Your word on social media will spread like fire. Create effective eye-catching posts that will get a large number of likes and shares, because as they say; “ A picture speaks a thousand words.”
If you want more information about how to go about creating Strong Social Media Presence we have you covered in out article blog post titled: “Using Adobe Photoshop: To Enhance Your Barber Haircuts.”
https://youtu.be/KgwrnjVRHRw9. Create A Video Marketing Strategy.
“People love online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
Online marketing can never be effective without having an effective video marketing strategy in place.
Develop an effective video marketing strategy because now 80% of online users prefer watching a video rather than reading the text. And an average online user spends an hour and a half watching videos online.
So the market is there for the taking, and you should pounce on the opportunity.
Engage your Clientele with short, interesting and informative videos and info-graphics.
You can also arrange live stream sessions to depict how your work is of high quality. Potential customers will feel more comfortable coming to you after they have seen your work live.
Also, try to make the videos interesting and informative. This can be done by adding a little information on hair-care that can benefit the audience in general, leading to an increase in your follower-ship and increased sales.
10. SEO Your Website/Blog Posts.
“The best place to hide a dead body is page two of Google.” -Unknown
Your online presence can never be effective unless you have an SEO page or Search Engine Optimized webpage/blog etc.
Search Engine Optimization is extremely important for the success of your business. A well-optimized website will increase your visibility on the internet many times as compared to a non-optimized website. Make sure that you have contracted an able and effective SEO agency that will optimize your website according to your niche and make sure that you appear higher on the search engine return page list.
Further, SEO not only works on your text-based websites, but it is also effective on the web pages containing videos/images. Make sure that you put up the right tags in the titles of the videos/images and generate the right kind of meta-data that will make you appear higher in the search results.
Remember, that you are not really on the internet unless you appear high on the search results. That is not possible without having a search engine optimized webpage/blog. Hence, in order to reach the maximum number of potential customers; optimize your website/blog right now.
11. Get A Catchy Brand Name.
“It’s the first thing the customers see” – Anonymous
A catchy brand name will give a head start with your potential customers. According to studies, a catchy brand name can greatly effect in attracting your potential customers.
As your name is the first thing that your customers see, it sums up your business and leaves an impression. A catchy brand name will help you make interesting and fun slogans that will help you in marketing your brand name easily to the masses.
Although, a catchy brand name will bring people to your doorstep, inviting them in and winning them over will still remain the most important factor in turning them into permanent customers.
12. Develop A Professional Logo.
“It’s a habit of mine now, noticing labels, logos, shoes.”- Michael Jordan
A stylish and professional logo has a magnificent effect on your customer. For instance, the Cyclops Brand has a stylish and powerful logo that impresses the clientele with its strength and powerful color combination.
Having a well-designed and effective logo will definitely create a sense of confidence in your customers/potential customers. Also, if you have an effective logo it helps build your brand identity and people will feel proud of wearing your logo on their apparel.
Still having a hard time creating a logo idea? Check out our friend Will Paterson as he introduces you to the art of creating simplistic logos that can benefit your business.
Here’s a website that I use to create logos for my customers:
DESIGN YOUR LOGO HERE*
Logo Builder Tool
13. Make Your Shop Fancy & Clean.
“Your hygiene level shows how good you are at doing things.” – Anonymous
Your shop’s environment counts a lot. If you are still working with the “Pre-historic” barbershop design of your grandfather’s time, then you cannot expect to see a lot of returning customers. Remember that the modern day clientele gives a lot of weight to the appearances.
Try to design your shop with a neat, modern and cool look. Remember to not over do it! You can easily end up cluttering your shop with a lot of unnecessary stuff, leading to a decrease in your customers. Keep it simple, but modern and stylish.
14. Give Out Deals.
“There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken
You need more than just satisfied customers. You need loyal customers too who will help your business grow. Create an effective loyalty program by giving out deals and promos to frequent visitors and clients who refer more customers to your shop.
You can set-up rewards like: A free hair wash or clipping for every two referrals. A discounted haircut of 50% after every five visits. Along with other similar deals. These deals will encourage more and more people to not only visit your shop regularly but also refer as many people to your shop as possible.
This is a very effective and time tested marketing strategy that will definitely increase traffic to your shop.
“Push the limits. Then go further.” – Cyclops Brand
15. Barber Competitions.
“Keep calm because barbering is an art” – Anonymous
Last but not least, getting famous overnight is one easy way of increasing traffic to your barbershop. And you can do that by participating in barber competitions and doing well there.
Barber competitions are the quickest way to make any barber/barbershop popular in no time. You can use social media to effectively rally people behind you and provide them with some entertainment during the barber competitions.
You will have to invest in this, but the amazing results and publicity you will receive will be unparalleled. Research the next barber expo and get your team ready to battle!
Here’s a few barber expos you should be attending:
Best Camera For Barbers:
There’s more to barbering than just cutting hair all day. If you’re looking to start stepping up your visual presentation on social media, I have your answer. Barbering is a highly competitive field, so, if you’re finally ready to spread your wings and fly. You’re going to need a strategy, that pans out better than the hustle of the barbershop alone. The answer? a camera.
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